- The programme aims to prepare a new generation of Emirati experts in the field of Leisure and Entertainment
- The winners’ ideas will be considered for future marketing campaigns by the destination
Dubai Parks and Resorts, the largest integrated theme park destination in the region, today announced the winners of its university project collaboration with Zayed University (ZU) – Abu Dhabi and Dubai campuses – which aims at harnessing the perspective of Emirati youth in promoting the destination and positioning Dubai Parks and Resorts at the forefront of UAE’s growing leisure and entertainment sector. The winners were honored at the Dubai Parks and Resorts stand during the Arabian Travel Market, which marked the destination’s third participation in the travel and hospitality exhibition. The winners received their prizes during a private meeting with the Deputy CEO of DXB Entertainments, Ahmad Hussain bin Essa, .
The programme saw more than 20 young Emirati female students working together on developing a 360-integrated strategic marketing campaign, which incorporates creative ideas and activations to promote the destination across its target markets in UAE and wider GCC, while contributing to Dubai Parks and Resort’s business objectives and vision.
Ahmad Hussain bin Essa, Deputy CEO, DXB Entertainments PJSC, the company that owns Dubai Parks and Resorts said: “At Dubai Parks and Resorts, we believe in inspiring and empowering new generations of Emirati talent to join the growing leisure and entertainment sector which they will lead someday. We were very impressed with the dedication and creative ideas that were presented by the Zayed University students, which demonstrated the vast potential that they hold.
The winning team, consisting of Hour Ahmed Alhosani , Shaikha Ali Alqubaisi, Mouza Rashed Al Mansoori and Aisha Salem Alhashmi, was chosen based on their ability to fulfill the objectives of Dubai Parks and Resort’s project brief, addressing the right target audiences, and coming up with a strong strategy and creative, fresh and feasible marketing tactics that can be integrated across different channels in our future campaign plans.”
Pam Creedon, Acting Dean, College of Communication and Media Sciences (CCMS), said: “We are delighted about our strategic partnership with Dubai Parks and Resorts. At Zayed University, we are strong believers in the importance of offering our student the practical experience that prepares them in the best way possible for the real-world work experience. We are very proud of our students’ enthusiasm, skills and efforts that allowed them to complete such a full-fledged project creatively, and be able to deliver high-quality outcomes.”
Dubai Parks and Resorts, the region’s largest integrated theme park destination, features MOTIONGATE™ Dubai – a unique theme park showcasing some of Hollywood’s most beloved characters from DreamWorks Animation, Columbia Pictures and Lionsgate, BOLLYWOOD PARKS™ Dubai, a first-of-its-kind theme park that will showcase rides and attraction based on some of Bollywood’s biggest blockbusters, LEGOLAND® Dubai, a unique interactive theme park for families which brings the well-known LEGO® brick to life in a playful learning environment. LEGOLAND® Water Park is the region’s first water park catering to families with children aged 2-12. The entire destination is connected by Riverland™ Dubai – Riverland™ Dubai, the free to enter themed recreational hub with a multitude of dining, shopping and unique entertainment options, that connects the theme parks, perfect for friends and families of all ages. Guests can stay at the Lapita™ Hotel, a Polynesian themed family hotel part of the Marriott Autograph Collection. Expected to open in late 2019, Six Flags Dubai will be destination’s fifth theme park and the region’s first Six Flags theme park.
For further information on Dubai Parks and Resorts visit www.dubaiparksandresorts.com or in the UAE call 800-Amazing.